About Us
Direct Financial Services
Since 2008, Direct Financial Services has made building strong client relationships our top priority. We recognize that clients open up and trust us with their private and financial information… a responsibility we take seriously. Therefore, no matter the scale of your business or the complexity of your tax situation, we will provide you with the attention you should expect.
As Maya Angelou said: “You can’t really know where you are going until you know where you have been.” Therefore, we will strive to gain an understanding of:
- Your past, to determine what worked and did not work for you
- Your present, to analyze what we are currently working with
- Your future, to establish ways to reach your goal
We establish long-standing partnerships with our clients because they…
1. Recognize that rushing things can lead to mistakes, but a methodical approach leads to quality.
2. Know we are always on the hunt for strategic ways, under the law, to benefit them.
3. Expect that as part of our service, we not only aim for compliance with accounting and tax governance, but we also provide results that are easily understood by them.
Naydali Maldonado-Hurst, CPA
Naydali Maldonado-Hurst graduated from the University of North Florida with an Accounting degree. After years of experience, she registered Direct Financial Services in 2008.
Since then, she has been helping people with a focused determination … always doing her best for her clients. She recognizes that making financial decisions can be stressful, even paralyzing, for some. That is why Naydali strives to help her clients understand their finances and make safe decisions to achieve their goals, whether those goals are in their business or with their taxes.
Naydali specializes in tax preparation, full-service accounting, business and tax counsel, and representation to taxing authorities.
Let Us Help:
Dear Friend,
I have a feeling I know why you’re reading this right now.
You need more time in your day. Running a business is extremely demanding and there just isn’t enough time in the day to keep all the plates from spinning out of control. What you need most right now is more proactive help. You need the benefit of business advising to straighten up your business finances and tax strategy. As soon as possible. In fact, yesterday would have been ideal to get our business advising expertise. Am I close?
We get it. We’ve worked with plenty of businesses who have to cobble together 9 different software programs to keep everything straight, or who just wash their hands of it all and put everything on the credit card … and then try to clean up every year after the fact. And they know that this is no way to properly monitor profit margins, cash controls, account management, tax strategy, and all of the myriad components of an effective financial system for a business. They need business advising support.
Perhaps this is your story too. Or perhaps you’ve reached a stage of development in your business that you want to pass the baton of accounting to another expert business advising team so your team can focus on what they do best: making sales and taking care of customers.
Or are you just starting your business and want to begin on the right foot?
Whatever the reason, we want you to know that our business advising team has been diligently and effectively taking care of the accounting needs of countless organizations in a wide variety of industries—discreetly and expertly handling the ongoing financial management of tax burdens, payroll, bookkeeping, and other comprehensive accounting services while providing expertise in business planning, coaching, and strategic consulting that many businesses need.
Because here’s a certain truth as it relates to taxes and your business: The State and Federal Government would love to have more of your business’s hard-earned money in their accounts. And yes, even though it’s painful, none of us begrudge paying our legal and fair share of taxes. But the problem is that regular business owners, like you, are missing out on legal and safe deductions to the tune of hundreds of millions of dollars in unclaimed refunds every year.
It doesn’t have to be this way. You don’t have to hand more dollars over to the government than they require just because you don’t know their rules as well as they do. You don’t have to live in a constant state of anxiety over the state of your books, feeling guilty about the time you should be devoting to keeping your business profitable.
In fact, to help you find answers to your questions, I’ve compiled some resources in the last couple of years for business people like you in response to the specific tax and accounting questions I’ve received from my clients.
Click the button above to take your first step. And of course, feel free to poke around our site and discover why I’ve been called “The Most Trusted CPA in the Deltona Area.”
Talk again soon,
Naydali Maldonado-Hurst, CPA
PS — When you fill out the form, we’ll also add you to our weekly email series on “Real World” Strategy for small business owners. Our readers enthusiastically forward these to their colleagues and peers all the time, because they’re not your standard tax and business advising tips.
PPS — Already want to come in? I don’t blame you … many people are fed up with trying to manage their financials on their own. Our schedule is very full … but if you call us at 904-534-0390 or Email Us, we’ll give you two options for coming in right away. We will NOT make dealing with an accountant as painful as dealing with your books has already been!